No Strings Attached: The Rise of the Australian Gig Economy (And What We Should Do About it)

 In Research

The gig-economy represents a movement away from traditional, 9-5 work arrangement in favour of more flexible freelance work. Our research considers the implications of the gig-economy for the worker.  

Gig-Work Is Growing 

Gig-work is forecast to become a significant proportion of the workforce: by 2020, 43% of the American workforce is expected to be gig-workers (Intuit, 2017). Data revealed that 4.1 million Australians, or 32% of the workforce, had freelanced between 2014-15 (Mckinsey and company, 2015). 

By 2020, 43% of the American workforce is expected to be gig-workers 

Indeed, Australian gig-platform, Airtasker, has verified the demand for gig-work in Australia. Airtasker now boasts nearly 1 million users after only five years of business.

So, Is This Good or Bad For Australians? 

We can expect that the gig-economy will change the way we define the meaning of work in years to come – but how do Australians feel about the gig-economy and these impending changes?

Is the gig-economy a force for good or evil?

We know that gig-work can have a positive impact on many lives. First, we need to understand how Australians feel about the gig-economy so as to best empower the gig-workforce. 


Our Research 

We surveyed 117 Australians currently working on two gig-platforms (Airtasker and Microworker) to better understand how they use gig-platforms, how they feel about the rise of gig-economy, and how we can improve the gig-experience. 

Check out our data-packed report on the future of work and join our discussion about how to improve gig-work.

Download the Report

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