How we are going to achieve our vision AKA “Ze Masterplan”

 In Message from the CEO

Background: Sometime in 2008, after I was well underway with my first business, Young Media, I thought it would be an interesting side project to start a software building endeavour and call it Gone Staffing (don’t ask me why the name #benefitofhindsight). So, we built a very crude version of what we have today. A way for my staff at Young Media to list their skills and do jobs on the side. Unfortunately, employers that advertised with Young Media simply weren’t ready to take strangers into their businesses. How times have changed!

To give you some context, YM was acquired in 2012. Having been very fortunate to sell when I did I wanted to make sure the wealth I had come into would go towards tackling problems that would have a broad impact on the future of humanity – I decided on climate change and work. As a safe bet and while I refined how I was going to achieve my visions, I founded Blue Lake Station ( a black Angus cattle farm, run by robots) with the view of discovering how to make livestock production carbon neutral, if not positive – FYI, Livestock farming is a major contributor to global greenhouse gas production. We are on our way to achieving carbon positive status by 2018 with the development of a unique feed blend and rearing practices that enable this. Once this was up and running, I then founded Karma ( which hopes to create a renewable food production and consumption technology (starting with industrial insect cultivation from organic waste for animal feed inclusion), I am currently CEO and sole financier for this project. At around the same time as Karma was founded, I founded Dash and currently serve as its CEO (and sole financier again) and Ad Astra ( who will work hand in hand to achieving Dash’s vision.

We envisage a future where the workforce is global and entirely fluid, one where they are empowered, engaged, and fully utilised. To achieve this, the first step is to understand employee capabilities, capacity, performance, and the types of tasks they are performing. In order to gather this critical data, we need to create a product that employers will actually use. We will be giving employers insights into their workforce like never before. The goal is to automate the distribution of daily tasks to the best possible person within the organisation, based on their capacity and capability.

Our platform will also empower employees as they will be able to interact with their working schedule via a smartphone app and, in select industries, be able to participate in beta-releases of our skill mobility tool (DASH) and our intercontinental mobilisation tool (Skytail).

Once we have a blueprint of what the workforce consists of, what tasks they are performing, and what skills sets are best suited to performing what tasks, we will open our platform up to offer more HR functionalities. We will offer solutions to all manner of functions required to best manage the people within an organisation.

Our platform will be the key resource for all companies when managing their workforces. In the meantime, we will be encouraging more companies to use our DASH platform to develop solutions for on-demand staffing as well as developing our intercontinental mobilisation tool, which we will use to export skills around the world based on demand.


As our database of workers grows, we would hope that most, if not all, of their income passes through the DASH ecosystem, no matter where in the world they are working. We envision employers using DASH to generate invoices, those employers then sending invoices to customers (also part of the DASH network), and those customers are then able to pay for goods and services with their DASH app, no matter what country they are in.

Staffing needs are typically driven by demand in a business ¹. As demand increases the need for additional resources grows, but when demand falls so does the need for these resources. Employers using DASH will be provided with the functionality to access an external network of skilled temporary employees. DASH will auto populate the employers’ rosters with people from their own workforce, but then extend this call to the external DASH network when demand requires. These candidates will be specifically selected based on what we know about the tasks that need to be performed and the skills suited to completing these tasks.

As people become busier, they will also become businesses unto themselves and will require assistance with tasks. We envisage that our platform will also allow peer-to-peer distribution of skills (think Nannies, cleaners, people to wait in line for you etc.), but with improved matching of people to jobs based on our database of skills and experience; the people who help you with life’s tasks will be top-notch – anywhere in the world!

To summarise, we will achieve our vision by:

1. Building a platform that all employers use, that analyses the who, what, where and how of the workforce.

2. Provide the foundations to facilitate inter-company and intercontinental mobilisation tools to globally mobilise skilled workers.

3. Facilitate the payment of a globally distributed workforce by developing a way for financial transactions to occur within the DASH ecosystem.

4. Turn on the fluid function so organisations are run as efficiently as possible and employees get maximum flexibility and value from their work.

5. Enable peer-to-peer skill distribution as people will become their own micro-businesses providing skilled expertise.

The roadmap to the future of work, done.

¹ Dräger, & Marx (2017)

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